Art Market: The Myth of Art and Business - wydr - interior art gallery
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When we are talking about the art market, there are a lot of myths that have been around for many years now. From time to time, you hear up those stories about an artist who was painting in his studio and how someone magically discovered him and made him famous.

There are all kinds of artists out there. While some are making a living from selling their paintings and artworks directly on eBay, others believe that they don't need to actually be more than simple mediocre to sell. However, if you hear a marketing consultant speaking, they will tell an artist, either a good or a mediocre one, that if he hires him he will be able to sell all his paintings.

So, where is the truth? Do artists need to be good at what they do? Are marketing consultants that good that they can sell all artworks even if they are worthless?

The truth is that even though you already heard the old idea that "good art sells itself", it simply isn't true. First of all, there is no such thing as "good art". An artist may have done a beautiful work and just because it isn't consensual with the mainstream, he may not make a lot of sales. Or his artworks may not be as commercial as others.

The point is that an artist needs to take his own steps to become known in the art industry. Art is meant to be shared, to be talked about, and to be appreciated. And if artists don't take this step, no one will ever know he was an artist in the first place.

Another idea that we mentioned above and that is a really big myth is the one where an artist puts his paintings for sale on eBay and he will start making a lot of money because his paintings are being seen by millions of people. The truth is that artists can still make some money selling their artworks on eBay and other similar websites. However, it will not probably be worth it. Even though he might sell a couple of his paintings, this is not a sustainable business. When someone searches for artworks, for example, or paintings, he will be competing directly with other painters, on the same page.

The point is that artists do need to make an effort to become known, to show their art whenever and wherever they can.

So, how can artists succeed these days? The truth is that the best approach artists need to make is to get in touch directly with internet art galleries. More and more people are buying art online and these numbers tend to increase in the next few years.

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